A couple months ago I worked on a Fruit Loops spot for Nathan Love, which you can check out here https://vimeo.com/71924867! I did some concept design, modeling and texturing for various props, and I also animated the shot where the hands reach in and grab the cereal from the chest. (for a brief moment, I felt super cool being able to join in on the animation dailies)
I explored different possible silhouettes of the backpacks with the characters with different details. I tried keep it fairly simple and cartoony with chunky details.
The different ways a sleeping bag could fit on top of the backpacks.
rough color block on the chosen design
We also wanted to be able to utilize the same backpack model for all three characters.
l created a low poly version of the backpack so we could see how the 3D model of the backpack would fit on the 3D characters. At this stage I was thinking about the overall silhouette of the bags with the three different characters—along with the different accessories each would have and how those accessories would be arranged on each character.
3D exploration of the backpack
exploring shapes and details for a strawberry themed treasure chest
exploring intricate strawberry detail on chest
approved strawberry chest design
3D exploration of chest. texture on top of the 3D model